Case Study 05 / 11
Meta Ads And WhatsApp Lead Generation
Meta Ads And WhatsApp Lead Generation
About The Brand
Cravoury Cakes is a Bengaluru bakery brand known for theme cakes, celebration cakes and seasonal gift hampers, with outlets across neighbourhoods such as Koramangala, Indiranagar, Electronic City, Arekere, Brookefield, Varthur and Sarjapur. Alongside retail orders, the brand supplies bulk bakery products to cafés, restaurants, hotels and cloud kitchens, and is growing through franchise partners.
- Category
- Performance Marketing
- Industry
- Food, Bakery And Franchising
- Location
- Bengaluru
- Platform
- Meta Ads: Facebook, Instagram And WhatsApp
- Services
- Brand, Content And Growth
- Live Site
- View On Instagram
Project Overview
We have managed Cravoury’s Meta advertising since June 2025, running 54 campaigns across Facebook, Instagram and WhatsApp for four different customer journeys: retail cake orders, seasonal gifting, bulk bakery supply and franchise enquiries. Most campaigns were built around click-to-WhatsApp, so a customer who sees an ad can start a conversation with the Cravoury team in one tap, with location targeting, creative and the WhatsApp greeting shaped to each journey.
Results
- 2,850+Messaging conversations started
- 3.3M+Ad impressions delivered
- 54Campaigns across four customer journeys
- ₹41Per conversation on the top theme cake campaign (357 chats)
- ₹13Per franchise enquiry chat in the July 2025 franchise campaign
- ₹60Per WhatsApp enquiry from cafés and restaurants for bulk supply
Meta Ads Manager, 2 June 2025 to 12 November 2026. Conversation starts are Meta-attributed messaging events.
Challenges & Objectives
/ Challenges
- 01Selling to four very different audiences from one ad account: families ordering a birthday cake, companies buying Diwali hampers, cafés needing regular bakery supply and investors weighing a franchise.
- 02Making each outlet visible to people nearby, without neighbourhood campaigns competing with each other for the same Bengaluru audience.
- 03Keeping cost per enquiry under control as spend and campaign volume grew through festive peaks such as Rakhi, Diwali, Christmas and Valentine’s Day.
- 04Turning ad clicks into useful conversations, so the sales team received enough detail to respond to a bulk or franchise enquiry quickly.
- 05Judging channels fairly, since WhatsApp conversations, instant form leads and website lead events measure different steps of the journey.
/ Objectives
- 01Use click-to-WhatsApp campaigns as the main route to enquiries, so customers reach the Cravoury team in the app they already use.
- 02Run location campaigns for individual outlets and multi-location theme cake campaigns, and compare their cost per conversation to guide budget.
- 03Plan seasonal campaigns ahead of Rakhi, Diwali, Christmas and Valentine’s Day, alongside always-on corporate gifting and theme cake ads.
- 04Build separate B2B campaigns for bulk bakery supply, targeting food-service businesses within 10 km with a WhatsApp greeting that asks for business name, location, products and quantity.
- 05Test franchise demand through WhatsApp, instant forms and owner-focused audiences, and keep each result type reported on its own terms.
- 06Track spend, impressions, reach and conversation starts at campaign, ad set and ad level, and reconcile them every reporting period.
In The Feed
Final Outcome
Cravoury now has a steady, measurable source of enquiries from Meta. Over seventeen months the campaigns started more than 2,850 conversations with the Cravoury team, from families ordering theme cakes to companies buying gift hampers, cafés looking for bulk supply and prospective franchise owners. The multi-location theme cake campaign alone delivered 357 conversations at ₹41 each, and campaign-level reporting shows which outlets, seasons and offers deserve the next rupee of budget.
